“COUNTRY” a premium rice brand was established in 1989. Today it is renowned brand and very famous among Kuwait Nationals and Expatriates for its long grain and authentic aroma. Growing with the nation and evolving with its cultural heritage over the past 27 years, the brand COUNTRY has become a synonym for Basmati Rice with long grains and excellent aroma among the families in Kuwait and neighboring countries.
The brand “Country” has become a symbol of perfect quality of rice in its category which makes us the proud supplier of premium Basmati Rice in the region.
Later on with the evolution of time we have introduced high quality of rice under “COUNTRY XL Basmati Rice” and subsequently we introduced COUNTRY XL ORGANIC Basmati rice aiming to the category of the consumers who prefer organic food.
Two legendary visionaries, Mr. Jassim Al Wazzan and Mr. B. R. Oberoi, joined hands and embarked upon a fabulous journey of partnership. Their foresight and vision in supplying superior quality foodstuff to the Kuwait market has sailed across generations, conquered the pinnacle of excellence in the industry.
Today the third generation of the Al Wazzan and Oberoi families uphold the heritage and vision of the founders, adding flavor and joy to the daily lives of families in the Middle East. During this grand journey, they have created many brands like KITCO , COUNTRY , NICE , and so on so forth.
Today the brand ‘COUNTRY’ gleams in the Middle East life as the brightest star of supreme quality and trust.